奥美财务培训
Objectives of the training:-
K – Knowledge
How do we make money / lose money
What is the cost / profit standard
Industry
O&M
What can you do to help improve our
profitability
S – Skill
How do you know your client’s profitability - capacity plan, analysis of contribution margin
A – Attitude
We are businessman / businesswoman
Everyone has a role in helping the company
profitable
Finance discipline is part of our profession
Our business by its nature is Short-term
我们生意的特质是相当短期的
I’m not talking about brand building ...…rather how business decisions need to be made
这里指的不是品牌的建立,而是指在我们的营运
中各种管理决策如何形成。
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