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营销管理下载5 |
资料大小：85 KB
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资料语言：简体中文
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资料类别：网络营销资源下载 / doc文档，PPT文档 / 品牌资料
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运行环境：Win2003, WinXP, Win2000, NT, WinME
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添加时间：2008-7-17 13:05:13
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更新时间：2008-7-17 13:05:13
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资料简介：
营销管理下载5
Objectives
Tracking & Identifying Opportunities in the Macroenvironment
Demographic, Economic, Natural, Technological, Political, & Cultural Developments
Macroenvironmental Forces
World trade enablers
Asian economic power
Rise of trade blocs
International monetary crises
Use of barter & countertrade
Move towards market economies
“Global” lifestyles
Macroenvironmental Forces
Opening of “new” markets
Emerging transnational firms
Cross-border strategic alliances
Regional ethnic & religious conflict
Global branding
Demographic Environment
Economic Environment
Social/Cultural Environment
Social/Cultural Environment
Review
Tracking & Identifying Opportunities in the Macroenvironment
Demographic, Economic, Natural, Technological, Political, & Cultural Developments
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