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营销管理下载7 |
资料大小：127 KB
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资料语言：简体中文
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资料类别：网络营销资源下载 / doc文档，PPT文档 / 品牌资料
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运行环境：Win2003, WinXP, Win2000, NT, WinME
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添加时间：2008-7-17 13:04:03
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更新时间：2008-7-17 13:04:03
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资料简介：
营销管理下载7
Objectives
How Business & Consumer Markets Differ
Organizational Buying Situations
Participants in the Business Buying Process
Major Influences on Organizational Buyers
Business Buyer Decision Making
Institutional & Government Buying
Business vs. Consumer Markets
Fewer buyers
Larger buyers
Close supplier-customer relationship
Geographically concentrated
Derived demand
Inelastic demand
Fluctuating demand
Business vs. Consumer Markets
Professional purchasing
Several buying influences
Multiple sales calls
Direct purchasing
Reciprocity
Leasing
Participants in the Business Buying Process
Major Influences on Industrial Buying Behavior
Organizational Factors
Review
How Business & Consumer Markets Differ
Organizational Buying Situations
Participants in the Business Buying Process
Major Influences on Organizational Buyers
Business Buyer Decision Making
Institutional & Government Buying
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