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营销管理下载8 |
资料大小：123 KB
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资料语言：简体中文
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资料类别：网络营销资源下载 / doc文档，PPT文档 / 品牌资料
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运行环境：Win2003, WinXP, Win2000, NT, WinME
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添加时间：2008-7-17 13:02:50
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更新时间：2008-7-17 13:02:50
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资料简介：
营销管理下载8
Objectives
Identifying Competitors
Evaluating Competitors
Competitive Intelligence Systems
Competitive Strategies
Customer vs. Competitor Orientation
Five Forces Determining Segment Structural Attractiveness
Barriers and Profitability
Industry Competition
Number of Sellers - Degree of Differentiation
Entry, Mobility, Exit barriers
Cost Structure
Degree of Vertical Integration
Degree of Globalization
Strategic Groups in the Major Appliance Industry
Analyzing Competitors
Competitor’s Expansion Plans
Hypothetical Market Structure & Strategies
Defense Strategies
Optimal Market Share
Attack Strategies
Specific Attack Strategies
Price-discount
Cheaper goods
Prestige goods
Product proliferation
Product innovation
Improved services
Distribution innovation
Manufacturing cost reduction
Intensive advertising promotion
“Nichemanship”
End-user specialist
Vertical-level specialist
Customer-size specialist
Specific-customer specialist
Geographic specialist
Product or product-line specialist
Product-feature specialist
Job-shop specialist
Quality-price specialist
Service specialist
Channel specialist
Balance
Review
Identifying Competitors
Evaluating Competitors
Competitive Intelligence Systems
Competitive Strategies
Customer vs. Competitor Orientation
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