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营销管理下载11 |
资料大小：169 KB
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资料语言：简体中文
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资料类别：网络营销资源下载 / doc文档，PPT文档 / 品牌资料
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运行环境：Win2003, WinXP, Win2000, NT, WinME
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添加时间：2008-7-17 13:00:56
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更新时间：2008-7-17 13:00:56
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资料简介：
营销管理下载11
Objectives
Challenges in New Product Development (NPD)
Organizational Structure & NPD
Stages & Management of NPD
Diffusion & Adoption of New Products
Why New Products Fail
“Over Championing”
Overestimated Demand
Poor Design
Poor Marketing Execution
High Development Costs
Strong Competitive Reaction
Challenges in NPD
Idea Shortage
Fragmented Markets
Social & Governmental Constraints
Cost
Capital Shortage
Need for Speed
Shorter Product Life Cycles
New Product Development Process
Probability of Success
Concept Development & Testing
Product & Brand Positioning
Conjoint Analysis
Consumer-Goods Market Testing
Commercialization
Adopter Categorization of the Basis of Relative Time of Adoption of Innovations
Characteristics of the Innovation Rate of Adoption
Relative advantage
Compatibility
Complexity
Divisibility
Communicability
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